The "Attention" Graphic

“PROGRESS” via Visualize Value

One graphic. Two vastly different perspectives.

 

1. WHAT deserves my attention?

2. WHO deserves my attention?

 

In the WHAT scenario, this exemplifies focus (good).

 

In the WHO scenario, this signals missed opportunities. (not so good).

 

I also see the WHAT-WHO as interconnected.

 

When I am hyper-focused, I have little time for distractions and interruptions. It’s part of our conditioning to always "strive for" a level of focus that leads to breakthroughs or better outcomes.

 

But it can come with consequences.

Human consequences.

 

And if I am to effectively lead a team, my business, clients, or my family forward... I need A LOT more of the Xs on "WHO deserves my attention?" to become checkmarks. (I also think of an X as a person coming back multiple times).

 

Doing focused work isn't a hall pass to ignore the needs of people who seek your insight, guidance or encouragement. We might not always have the time, right this minute, but we must find ways to make time and space for the people who need us.

 

Those who get it will have a more profound impact on the people in their sphere of influence.

 

NOTE: this graphic is originally titled "PROGRESS" from Visualize Value, which prompted how we define & measure progress.

Why every leader should be writing

photo credit: Israel Andrade

If you are the boss, the CEO, the president, the business owner, the executive director, the person the buck stops with, then you might want to heed this advice: you should be writing.

Arguably it could be the most important facet of your leadership. Here’s a bulleted list of why:

  • Your people want to hear from you – not just at the quarterly meeting or when things are getting tense. They want insights based on your years of experience, miles on the odometer, your wins and losses, your relatable stories of what they are challenged with right now.

  • Your people want to know what’s working and what’s not, what the plan is and what direction the company is headed. Don’t assume they know this or will remember it. Remind them regularly.

  • If your company’s mission, vision, and values aren’t well known, or if they don’t sound like you, or reflect how you lead or where your organization is going, it’s your responsibility to consciously connect the dots or redraw the lines so people get it. This is foundational to your writing and messaging. 

  • It is a way to crystalize your thinking before you start communicating. Bullet points have their purpose, at the right times and venues, but they are not a substitute for writing with intention or communicating specifics.  

  • You will  have a record of your messaging and what was shared; a written reminder of what has – and hasn’t – been said.

  • You will be sharing stories (making you more relatable) instead of regurgitating talking points (making you come across as unauthentic). 

  • You provide important perspective to data, trends, successes, and where things fell short.

  • It gets what is in your head onto paper or screen where you can refine your thinking. Because your first draft isn’t your final draft.

  • You begin articulating what you believe about business, leadership and success based on real-life trial and error, not someone else’s that is captured in a book.

  • By communicating, first in writing, and then finding additional ways to bring those stories to life, you are consciously setting and reinforcing the culture. 

  • Because every business challenge is first a communication challenge, and open communication cures many ills.

  • Because bad news never ages well, and the grapevine distorts reality.   

  • You will cast a shadow of what good leadership looks like by sharing deeper insights, plans and priorities.

  • You will be building the archive; leaving a legacy and a blueprint. And you will be more attuned to the passing of time and the inevitable passing of the baton when the time comes (and it always comes).

 

WHAT THIS FORM OF WRITING IS… AND ISN’T.

This isn’t thought leadership or convincing existing customers and prospects that you have the pulse or unique perspectives on business. That is an entirely different endeavor, and something you might consider as well.

This is internal communication, the most urgent of business communication.

It is a function that might not exist or is relegated to a communications team without your regular input.

This is culture building by the chief culture officer – you.

This is the priority you might never have considered your priority.

This should be happening already. If not, you can start now.

If you don’t know how to start, let’s talk, and then start writing.

If you are already writing, make sure you have a person you trust to challenge, question, push you and, perhaps most importantly, call your bluff when necessary.

Bounce ideas off them. Determine what sticks and what doesn’t. Decide what’s worth committing to type and then sharing with others in various formats.

Because writing isn’t as easy as it sounds, and can come across in ways you never intended without a good edit.  

Even if you don’t see yourself as the writing kind, there are ways to get your ideas to paper/screen. But you must convey them out. Look at them. Chew on them. Own them.

Your people will thank you. The next generation of the business will thank you.

And you will have zero regrets articulating what mattered most during your time leading the people who helped propel the business forward. It is what success looks like when your team believes in, and acts upon, what you’ve chosen to share.

The creative act of owning the box you're building

THEM: We need something.... "out-of-the-box and more creative."

BOLD VERSION OF YOU: No, I don't think that is the real need.

This isn't confrontational or a posture of unwillingness.
It's being helpful.
It's choosing to speak truth.
It's being the problem-solver you were called to be.

It's why they hired outside eyes and brains and proven talent to give them an honest, unvarnished perspective they lack.

Because you work in nonfiction, working hard to tell real and not made-up stories to real people (and target audiences) over algorithms, which is the opposite of a fictional marketing fantasyland.

Because you read in an old brief somewhere or the owners told you why they started this business in the first place, which, based on the "creative" they now want to be more creative, doesn't look or sound at all like why they created this business in the first place.

Because people don't like being marketed and sold to, let alone sliding down a brand's sales funnel.

Because people who make purchasing decisions often have a built-in BS detector that clients struggle detect in their own work.

Because people simply want good service from people they can trust, people that remind them of them, even if they don't look or think like them.

Because "creative" is wildly subjective.

Because the "creative" shouldn't be about their likes, but their customers' wants, needs, desires and solutions to pain points.

Because you're not trying to win trophies, you're trying to help them grow their business.

Because creativity for creativity's sake can mask a good straightforward story with unnecessary distractions.

Because the best creativity doesn't steal the show, it puts the spotlight on the show itself.

Maybe what's needed isn't something more creative or out of the box.

Maybe what's missing is getting back to that reason the business was started in the first place: to do things differently, to break away from the crowd instead of following it, mimicking it, competing with it.

Maybe reminding them, giving them permission, and pushing them toward having the audacity to do their thing, their way, and in a way that speaks to the heart of others who also find that way compelling -- is the most compelling and creative thing you can do.

Maybe it's about unapologetically owning the very box they've built.

Or there's this, which is possibly the worst-case scenario where everyone wilts just a little bit more and as they maintain the status quo:

NON-BOLD VERSION OF YOU: Sure, we'll take a stab at making it more creative.

It's time to be more bold.

Bold is honest, direct and often simple (that doesn't mean it's easy).

And businesses need boldness now more than ever.

I wonder...

To some it might look like daydreaming

or wasting time

or being unbillable.

 

Wonder is a crucial part of the problem-solving process.

 

You might link this to "thinking"

which is linked to "solving"

which is linked to "answers"

that someone wanted yesterday.

 

But wondering isn't about solving... yet.

 

It's not time to "do" or "execute" quite yet.

Because it's not clear what direction is best.

 

This so-called time-wasting, looking-out-the-window,

not-doing-the-work non-action is about

 

doing the right work,

that seeks to earn better outcomes.

It's more than simply checking the box.

 

When we allow space in the process

(which is not yet a sprint, or highly agile,

or moving at the speed of business)

 

to be informed by wonder...

we DISCOVER new possibilities.

Creativity has time to emerge.

 

Chasing innovation involves

walking and stopping,

patience and active wondering,

 

long before the sprints begin.

 

I wonder… and so should you.

"That's one way to do it."

CRITICISM IS EASY.

Take the harder high road, the more productive path.

Early in my career I had a mentor who was as methodical as the day is long.

I had worked with process-minded people before, but this was a level of process reaching stratospheric proportions. As much as I respected this woman and her many accomplishments, the mere thought of being caught in her process web would send me and some of my fellow colleagues into the proverbial fetal position.  

She held professional titles that included teacher, legislative aide, attorney/partner, executive, plant manager, principal – and she brought every bit of herself and influence from those previous roles and experiences to bear on the work for our clients.

There were days when my younger self hated the prospect of entering her office knowing her full range of experience was about to come crashing down on the crumb of work I was trying to implement for a client.

All I wanted was a simple yes or no; do this or change that.

But the teacher in her wouldn’t make it so easy. Not when she saw a student in front of her.

 

“That’s one way to do it...”

She had a wealth of stories and phrases that she dropped like clockwork on us. It got to a point, or even a time of year, when we could anticipate them. One that sticks in my head to this day is – “That’s one way to do it.”

Translation: We are not doing it that way.

For years it seemed I was prolific in doing it that one (wrong) way.

It never came off as criticism. It was more a glaring fact, and the more you thought about it you intuitively knew she was right: this was not the way to do it.

I’m sure there were times when she would’ve enjoyed going off script to rip into me and my thinking. Still, she never criticized my ideas or the draft work I put in front of her. Instead she willingly gave me time (and demanded undivided attention from me in return) as she worked alongside me to make things better.

Better, I learned, was a much steeper climb than I thought possible.

Doing the hard work for me wasn’t the experience she was willing to pass down. She also knew that criticizing the work would erode trust in the process. Her experiences helped to guide how she would teach others through experience, and by that I mean failure, and revision, and more revision, until we revised our way into something wholly new and different. Maybe she knew that all along, and what she knew I needed to experience. I can hear her words in my head:

“YOUR FIRST IDEA IS NEVER YOUR BEST IDEA, KID.”

Don’t be wooed by your own sense of accomplishment. There is always room for improvement.

She also didn’t criticize the work of clients or competitors. If we had a different approach, we’d work hard to show value in presenting an alternative perspective. We would be persistent but patient. We would be respectful but resolute. And yes, we’d even be willing to rethink our thinking: is this just one way to do it, or might there actually be a better way than we initially envisioned, now that we have greater insight?

 

CRITICISM IS EASY.

Take the harder high road, the more productive path.

 

I don’t recall her ever saying this. She didn’t have to.

But it’s what I gleaned from her and an unwavering work ethic — as a teacher imparting wisdom; as someone in politics who knew that common ground is what moves things forward; as an attorney who understood all the ramifications of missteps; as an executive who valued culture and strategic plans as equally important and intertwined; as a plant manager who took responsibility for people, parts and productivity; and as a principal who never compromised her long-held principles.

When we choose to criticize prospective or existing clients for “not getting it” or when we criticize our competition for taking approaches we disagree with or find unprincipled, we need to recognize it for what it is:  wasted energy that doesn’t lead us down a more productive path.

When we find ourselves in these situations, perhaps we can flip our thinking and be more thankful for what we learn from doing the hard high road work — and that helps us in the end. Restraint and resilience pay powerful dividends later.

I’m grateful for a mentor who didn’t coddle me, who taught me that first ideas are not our best ideas, it’s just one way to do it. And then graciously extended a hand as if to say – let’s improve on that thinking. Let’s keep climbing.

We need more of that right now in all walks of work and life.

I’m renewing my commitment to taking the often harder, but always more productive path.

It’s a process, one that a right-brainer learned from a patient, left-brained mentor. The path is wider than you might imagine and relatively uncrowded — if you’re inclined to join me.

photo credit: Pawel Chu